German luggage manufacturer introduces DESIGNER EDIT, a celebration of design and creativity
RIMOWA, the leading manufacturer of premium travel and carry-on luggage made of aluminium and polycarbonate has extended its celebrated MY RIMOWA STORY campaign to include a DESIGNER EDIT – a refreshing new take on their widely acclaimed collection.
The new series showcases the bespoke touches of four eminent Malaysian designers and celebrates the art of personal design. The highly anticipated and imaginative new expressions conceived by individual designers were unveiled in conjunction with the Pavilion Pitstop 2016 themed Fashion Report.
MY RIMOWA STORY: DESIGNER EDIT is a tribute to individual style and expression. It also celebrates the spirit of travel by adding individuality and a unique spin to RIMOWA’s iconic bags, renowned for their superior design and precision craftsmanship to dexterously accommodate any travel demand.
Chosen to transform their RIMOWA bags in line with their distinctive creative visions, and paving the way for exciting voyages and new discoveries were headband impresarios Sereni & Shentel, Paris-based Jonathan Liang, the eponymous Khoon Hooi, and always-in-vogue Izrin Ismail – all of whom are loyal RIMOWA users who interpreted their love for the brand by creating unique pieces to tell of their personal stories of inspiration and success.
For more information on the My Rimowa Story Campaign, please visit myrimowastory.com