Resorts World Genting announces Michelle Yeoh as Brand Ambassador and a slew of latest attractions under development
Launched in December 2013, the Genting Integrated Tourism Plan (GITP) is currently under development with several projects slated for completion within the next two years. The USD1.5 billion investment, which also involves the enhancements of infrastructures, products and services at Resorts World Genting will see the completion of a new hotel, a new cable car station and the highly talked about Twentieth Century Fox World Theme Park. Concurrently with the announcement, Resorts World Genting introduced Tan Sri Michelle Yeoh as its new brand ambassador in tandem with the brand's efforts to enhance its global competitiveness and its position as a major tourism hub regionally and globally.
On the appointment of Tan Sri Michelle Yeoh as the brand ambassador, Genting Malaysia Berhad's President and Chief Operating Officer Dato' Sri Lee Choong Yan said that they wanted a world-class icon to represent the undergoing transformations. At the same time, it has to be an individual whose personal and professional life exemplify that of the Resorts World Genting brand. “As a Malaysian she has successfully penetrated the international movie scene and is today an internationally acclaimed actress and producer. In many ways, her courage, resilience and strength in remaining at the top of her industry mirror our business.” said Dato' Sri Lee. Resonating with the near-future opening of Twentieth Century Fox World Theme Park, Michelle Yeoh herself has acted in two Twentieth Century Fox sci-fi thrillers; 'Sunshine' and 'Babylon AD'.
Tan Sri Michelle Yeoh alongside Dato' Sri Lee launched the 'Sky Avenue' logo as well. The Sky Avenue mall is poised to become the next lifestyle mall at the Resort offering retail, food and beverage outlets and entertainment space that will also include cinemas. Additionally, under the GITP project, 'Horizon 50', a new 16,000 square feet setup was also launched. Horizon 50 offers a temporal journey that showcases the birth and growth of Resorts World Genting in line with its 50th year in 2015. It looks at the last 50 years of Genting's history and attempts to portray a vision for the next 50 years presented through a combination of hi-tech projection, special effects and visual boards that culminate to a sensorial experience. Horizon 50 was conceptualised with the idea of having a one-stop venue to share Genting's history, scale of operations and constructions of the future projects with its visitors.