Malaysia’s immigration services powered by the Public Service Reform Agenda (ARPA) is redefining how the nation welcomes the world, turning every arrival into a gesture of efficiency, warmth and world-class hospitality
Travel through Malaysia is evolving. From faster immigration to smoother digital systems, the nation is quietly transforming the way it welcomes the world one smart reform at a time. Behind these improvements lies a renewed commitment to service excellence that is reshaping the traveller experience.
A new first impression
At the heart of this progress is the Public Service Reform Agenda (ARPA), the national reform agenda reshaping how Malaysia serves both citizens and guests. Through digital innovation, streamlined procedures and enhanced coordination at key entry points, the country puts forth an impression of progress, precision and a new expression of Malaysian hospitality.
Hospitality reinvented
Technology may drive change, but humanity remains at the heart of it. Guided by Malaysia MADANI principles, ARPA empowers public servants to serve with integrity and empathy, proving that friendliness and efficiency can coexist.
Where efficiency meets experience
Every step of the traveller’s journey now reflects a Malaysia that is open, responsive and ready to welcome the world with confidence. Behind every smooth arrival and friendly face is ARPA, helping Malaysia deliver a welcome that feels effortless and genuine. A steady hand at the helm, the Chief Secretary to the Government of Malaysia, Tan Sri Shamsul Azri bin Abu Bakar, supports the Prime Minister’s call for a modern and service-driven Malaysia.
“Complacency holds us back. To drive ARPA forward, we must build a public service that is bold, adaptable and ready for continuous reform.”
– Tan Sri Shamsul Azri
Discover how Malaysia is redefining the art of arrival here.
