Malaysia-based haircare brand Beaute Method Group brings together cruelty-free practices and TCM-approved ingredients for their newest release
In partnership with Beaute Method Group
With lockdown easing, the rain finally letting up, and beach staycations becoming an option, it’s time to revive your skincare and haircare routine and head back into the great outdoors again. Launched in July 2020, the Iconic °5 Hair Mist arrives right on time, offering an eco-conscious, fuss-free hair product perfect for the tropical sun.
Both world-class and homegrown, the Iconic °5 Hair Mist is designed by Beaute Method Group, a Malaysia-based haircare brand founded by cousins James Ng and Vivian Ng in 2019. “Vivian and I have always loved sharing great beauty and haircare formulations,” shares James, who previously worked in the oil and gas industry. “Hence, we decided to start a company that uses the best, non-toxic and natural ingredients to create innovative beauty products.”
Inspired by values of grace, confidence, charm, freedom and independence of spirit, the co-founders fused science and nature to create the Iconic °5 Hair Mist to take haircare to the next level. The result is a Switzerland-exclusive formula that Vivian calls “subtle in tone, but inspiring a bold and playful product experience.”
Here’s why you should add it to your beauty routine.
It’s more effective than body perfumes
Hair tends to retain fragrances longer than skin, and a hair mist can have a longer staying power than traditional body perfumes, especially if lightness and subtlety is what you’re after on a day out. Appropriate for hot weather and high humidity, this fragrance opens with a floral bouquet dominated by notes of jasmine and iris florentina, before evolving into an earthy yet fresh combination of cedar and vanilla.
It protects against the tropical sun
This product’s unique formula works to protect hair from harmful UV rays, coating each strand with antioxidants and moisturising ingredients. It creates a protective layer that keeps the harsh sun from damaging the hair’s cuticles, which may lead to discolouration, split ends and brittleness.
It contains TCM-approved ingredients
The Iconic °5 Hair Mist incorporates plenty of natural ingredients, ranging from blueberry extracts which are chock-full of antioxidants and vitamins A and C, and aloe vera which conditions hair and builds a protective barrier around hair follicles. Another ingredient it features is polygonum multiflorum, used in traditional Chinese medicine to boost hair growth, repair damaged hair and treat hair greying. Hydrolyzed wheat protein also adds volume and fixes thinning hair, while ginger root extracts boast antiseptic, anti-inflammatory properties that soothe scalp issues such as dandruff.
It’s cruelty-free and eco-friendly
Free from animal testing and certified as cruelty-free, this hair spray fits right into the contemporary, ethically conscious beauty kit. You need not fret about damaging your hair either. This handy creation touts a formula that is free of paraben, silicon, sulfate and mineral oil.
All it takes is a quick spritz on the hair to reap its many benefits. Besides its protective properties, alluring scent and eco-friendly ingredients, the Iconic °5 Hair Mist comes in a travel-friendly package with both 30ml and 100ml iterations, making it convenient to pack for those weekend staycations.
Aside from the Iconic °5 Hair Mist, Beaute Method Group also stocks its award-winning Hair Reactive Serum, which specialises in treating scalp conditions and stimulating the growth of hair follicles. For more information, visit Beaute Method Group’s online store.
Malaysia Airlines members get a RM 40 discount on the Iconic °5 Hair Mist (100ml), which retails at RM 239, with the use of the promo code, MAS-Exclusive.