Westin Hotels & Resorts salutes the early rising running community with new program
In celebration of Global Running Day on 7 June, Westin Hotels & Resorts has announced an addition to the brand's game-changing Gear Lending program, which offers guests access to New Balance shoes and workout apparel during their stay for only $5.00 USD or the local currency equivalent.
For the month of June, reflective wristbands and light-up sneaker clips will be included in the Gear Lending offering, allowing guests to pack light, stay fit, and now, rise earlier.
Global Study Sees a Surge in Travelers Sweating Before Sunrise
With less time and more disruptors on the road, 3 in 4 people have trouble maintaining their wellness routine while traveling: sleeping less and exercising less with increased stress levels, even when on vacation. In response, guests around the globe are increasingly getting up before the sun to own their morning through well-being and regaining control of their routines on the road.
A global study conducted in partnership with StudyLogic revealed that almost 40% of global respondents are most in control of their wellness routine between 4:00 a.m. and 10:00 a.m. Surprisingly, nearly 25% of respondents specified that they are most in control between 4:00 a.m. and 6:00 a.m. And many of those wellness routines include running: 45% of global respondents intend to run while traveling.
Celebrating Global Running Day around the World
Today the brand boasts nearly 200 Run Concierges globally, who host group runs for guests and encourage runners of all levels to grab a runWESTIN™ map and explore their destination.
Whether it is millennials, who view fitness activities to be more social than competitive; business travelers who are shifting their preference from country clubs to running clubs; or even honeymooners, who are increasingly running together as a way to decompress, disconnect and be a tourist at the same time; Westin continues to evolve its offerings to support the running community.
To celebrate Global Running Day, Westin hotels around the world will host empowering runs enlisting guests and associates to rise early and own their morning. Equipped with the brand's new reflective gear, Run Concierges will lead runners through the scenic routes of cities, along beachfronts and amid rural landscapes to experience sunrise through Westin's well-being lens.
In “the City that Never Sleeps,” guests and locals will hit the pavement before Manhattan wakes up with a run beginning at The Westin New York at Times Square, along the scenic Westside Highway and culminating with a fresh and refueling breakfast downtown. In Mexico, the newly built Westin Cozumel has partnered with New Balance Ambassador and Olympic Medalist Ismael Hernandez to lead an inspiring morning run along the coastal beach town; while in Germany, The Westin Hamburg has partnered with Mourad Bekakcha, the fastest runner in the region, to run and train with travelers along the waterfront of the famed port city.
Many Westin hotels around the world will join the celebration in markets including: Austin, Beijing, Boston, Costa Rica, Cairo, Cape Town, Vancouver and Jakarta among others.
Brand Campaign Challenges Travelers: “Will You Get Up, or Will You Rise?”. This initiative follows on the heels of the brand's launch of its new multi-million-dollar campaign, Let's Rise, which takes on the disruptions, distractions and unpredictability of travel while empowering travelers to embrace well-being as a way to regain control of their routines and be their best while on the road.