Pavilion Kuala Lumpur launches the ‘Peak of Prosperity’ campaign to reward shoppers
Pavilion Kuala Lumpur launched the ‘Peak of Prosperity’ campaign yesterday in celebration of the 2015 Lunar New Year. The shopping mall is featuring a 30-foot tall Golden Goat as the grand highlight that symbolises prosperity and fortune for the new year. The statue has been awarded the title of 'Biggest Goat Replica' by the Malaysian Book of Records.
The ‘Peak of Prosperity’ launch was officiated by Ms Joyce Yap, CEO of Retail; Mr Philip Ho, CEO of Pavilion REIT and Tan Sri Datuk Danny Ooi, founder of Malaysia Book of Records.
In partnership with Crabtree & Evelyn, Pavilion Kuala Lumpur unveiled the 'RM1.8 Million Gifts of Prosperity' rewards program, which is the largest rewards campaign for Chinese New Year by a mall and features 50,000 guaranteed rewards for shoppers during the festive season.
Joyce Yap, Pavilion Kuala Lumpur’s CEO of Retail said, “As one of the leading shopping destinations in Malaysia, we pride ourselves with award-winning decorations that will impress our shoppers and leave them with the best experiences. This year’s Chinese New Year decorations showcase the characteristics of a goat, which is known for its determination and strength. The past year has been challenging, but a new year calls for new beginnings. We believe that our 30-foot tall Golden Goat will bring luck and prosperity to all; and together, we will reach the ‘Peak of Prosperity’.”
Pavilion Kuala Lumpur will also be hosting its 7th Anniversary on 31 January 2015. A host of activities has been planned for the occasion where the first 700 early-bird shoppers of the day will receive a 'Gift of Prosperity'.
In the spirit of sharing good fortune, Pavilion Kuala Lumpur is also donating funds to old folks homes nationwide, an annual practice for the shopping mall.
The 'Chap Goh Meh Specials' on 5 March 2015 will reward 500 lucky shoppers from the RM1.8 Million Gifts of Prosperity rewards campaign with a Crabtree & Evelyn gift set worth RM200 each; and a draw of 10 lucky winners, who will walk home with a RM1,000 Crabtree & Evelyn shopping spree each.
Meanwhile, a hub for celebrity appearances, there will also be international celebrities gracing Pavilion Kuala Lumpur for a series of movie launches; namely acclaimed singer and artist, Chi Lam Cheung, Hollywood superstars Jackie Chan, John Cusack, Adrien Brody and many more.
For more information, contact Pavilion Kuala Lumpur’s Concierge at 03 2118-8833, check real-time updates on Facebook at facebook.com/PavilionKL, Twitter at @Pavilion_KL, Instagram on @PavilionKualaLumpur or follow Pavilion Kuala Lumpur on LINE.