Australian cuisine invades Paris via the popularly trending food trucks
If you happen to be in Paris in the next few weeks, don’t be surprised if you find yourself tucking into some authentic Aussie tucker. Visitors to the French capital as well as native Parisians will be able to experience a taste of Australia from a ‘Restaurant Australia’ food truck as it makes its way through the French capital over the next few weeks.
The ‘Restaurant Australia’ food truck, run by Tourism Australia, is part of an integrated campaign to promote unique Australian culinary tourism experiences to young French travellers.
The food truck will make a number of appearances across Paris between 12 September and 4 October offering the public and media ‘Restaurant Australia’ campaign material as well as samples of superb Australian fare prepared by well-known Top Chef contestant Alexis Branconnier.
In addition, France’s Best Jobs winner Elisa Detrez will also appear as a special guest on four occasions to share her favourite Australian food experiences first-hand with guests and via her social networks.
But still, it is food that the Restaurant Australia food truck will dish out and that includes a number of signature Aussie dishes, pastries and desserts. So if you happen to see this particular Aussie food truck roll down Champs Elysees when you’re out on a stroll, do flag it down, you just might be rewarded with fresh warm meat pie for your troubles.
More information about the ‘Restaurant Australia’ food truck can be found at www.tourism.australia.com/restaurantaustralia.