World Duty Free, Gatwick is taking passengers to a ‘Galaxy Far, Far Away…’
Anyone planning to fly from Gatwick and visit the World Duty Free stores from 23rd November will be immersed in 'Rogue One: A Star Wars Story', the very latest Star Wars movie coming to cinemas on December 15th. This will mark the first ever major film release takeover at Gatwick and World Duty Free.
The hotly anticipated epic action adventure from Lucasfilm releases worldwide in cinemas on 15th December 2016, but as part of an exclusive tie up to celebrate its launch, visitors to the airport can experience unique elements of the film.
This year's 'Rogue One: A Star Wars Story' is the first in a series of original standalone Star Wars movies, the events of which are set in a time of conflict, when a group of unlikely heroes band together on a mission to steal the plans of the Death Star.
Travellers will start to get a taste of what's to come as they transfer from the car parks to the airport terminal, as walkways and large format fully digital screens will feature striking visuals and promo footage.
Moving into the World Duty Free Gatwick South store, the Star Wars immersion is taken to a whole new level with the appearance of newcomer droid K-2SO, who stands 8 feet tall as well as 'Rogue One: Recon', a 360° Star Wars virtual reality experience. Once seated and wearing the VR helmet, become an everyday Rebel X-wing pilot in space, culminating with a fight for your life in an unexpected battle against the evil Empire.
Influential YouTuber and avid Star Wars fan Jack Maynard was on hand to launch the activation today in World Duty Free Gatwick South, closely guarded by Stormtroopers and – making their very first appearance in public – two Death Troopers, who are elite soldiers of the Empire and an intrinsic part of the new film.
Passengers will also be able to see a costume exhibit featuring the heroes of 'Rogue One: A Star Wars Story'. Led by Jyn Erso (played by Academy Award nominee Felicity Jones), Captain Cassian Andor (Diego Luna), Bodhi Rock (Riz Ahmed), Chirrut Imwe (Donnie Yen), Baze Malbus (Jiang Wen), the costumes are displayed together for passengers to get up close to as they enter the departure lounge in Gatwick South.
To complement the Rogue One experience, World Duty free has a whole range of LEGO sets to choose from including Darth Vader, Resistance X-Wing Fighter, Millennium Falcon, Imperial Assault Hovertank and Krennic's Imperial Shuttle to name just a few. Customers can also discover a range of exclusive 50ml Star Wars fragrances – Dark, Light, Droid, Rey, Revenge and Galaxy – that capture the essence of rebellion.