Jewelry designer Bao Bao Wan is the latest to be named as ambassador for the ultra-luxury hospitality brand
St. Regis Hotels & Resorts has named Bao Bao Wan, the renowned fine jewelry designer, as its inaugural St. Regis Connoisseur in China. In her role as brand ambassador, Wan will create two jewelry designs inspired by the brand, as well as provide her unique and modern fashion perspective for St. Regis guests around the world.
The luxury hospitality brand has thus far lined-up an impressive list of names as their brand ambassadors. Fashion designer Jason Wu, jazz legend Jamie Cullum, Georgina Chapman and celebrated polo player Nacho Figueras are just some of the names that have helped established St. Regis as an authority in the arts, style and design, philanthropy, as well as speed and sport.
Born in Beijing, Wan is the granddaughter of the legendary Wan Li – former Chairman of the National People’s Congress, and she was the first Chinese debutante ever to be invited to attend the famed Bal des Debutantes in Paris. Since founding her eponymous jewelry brand Bao Bao Wan Fine Jewelry in 2007, Wan has also secured her status as one of the most notable high-end jewelry designers in the country.
The first design Wan has produced for the hotel is an exquisite pin, which will be debuted at the first ever Butler Award Ceremony, to commemorate the dedication and service excellence provided by the St. Regis butlers in the Greater China region. The second design, which will embody the brand’s signature offerings, is scheduled to be launched in conjunction with the projected grand opening of The St. Regis Shanghai Jingan in 2017.
The appointment of Wan as the first ever Chinese St. Regis Connoisseur will bring the St. Regis brand closer to Chinese consumers, who are increasingly seeking unparalleled guest’s experiences during their travels.
St. Regis Hotels & Resorts currently operates seven properties in the Greater China region across Beijing, Lhasa, Shenzhen, Sanya, Tianjin, Chengdu and Macau; with 10 more hotels anticipated in the pipeline to add to its fast growing presence in the market – including The St. Regis Changsha which is expected to open in December 2016 and The St. Regis Shanghai Jingan which is slated to debut early 2017.