Join these brands in their cause to raise awareness for breast cancer research this month
October is Breast Cancer Awareness Month. During this time, various organisations across the globe rally to raise awareness and encourage early detection of the disease. Just earlier this month, the National Cancer Society Malaysia (NCSM) and Etiqa announced a new initiative which offers free mammogram screenings for underprivileged women aged 40 and above in Malaysia. Several brands, both local and international, are also actively commemorating the month in KL, through limited edition collections or seasonal menus, of which proceeds go to their chosen beneficiaries.
Want to do your bit? Here’s how you can support Breast Cancer Awareness month in KL.
1. Tuck into a pink-themed afternoon tea at Shangri-La KL
In collaboration with local jewellery brand Bowerhaus, Chef Roberto Hernandez has curated a new Pink Afternoon Tea menu to raise funds for the Breast Cancer Welfare Association Malaysia (BCWA). Available at Lobby Lounge, expect savoury teatime treats like a Seared Pepper Prawn on Filo Cup and sugary sweet delights like macarons, tarts and more. All proceeds from the tea special will be donated to the BCWA.
Available from now till 31 October, from RM75 nett per person
2. Batik Boutique’s new Power of Pink Collection
Batik Boutique’s newest gift set – created in conjunction with Breast Cancer Awareness Month – features a 100% eco-dyed silk headband, eye mask, shibori silk wrapped wooden bangle and scented candles, of which 10% of proceeds will go to the Breast Cancer Foundation Malaysia. Shop Batik Boutique’s new Power of Pink Collection here.
Available from now till 31 October.
3. A Pink October collaboration between MODA and Estee Lauder
The Malaysian Official Designers Association (MODA) has embarked on a new campaign with Estee Lauder Companies in support of various cancer beneficiaries in Malaysia. They’ve released a selection of 20 different pink merchandise like face masks, charms and scarves, each designed by MODA’s own designers, which you can purchase via vending machines located in Avenue K, Sunway Pyramid, Mid Valley Megamall and Pavilion Kuala Lumpur. 80% of sales will go to the Breast Cancer Welfare Association Malaysia, Cancer Research Malaysia, College of Radiology Malaysia and National Cancer Society of Malaysia.
More information available on MODA’s website. Items start from RM30.
4. A limited edition serum by homegrown beauty brand
Having personally battled the disease herself, co-founder of local beauty brand CS12 is an active advocate for breast cancer awareness. In light of Breast Cancer Awareness Month, they’ve released a special edition of its Active Night Serum, now redesigned in a limited-edition shade of pink, along with its other travel skincare essentials. 10% of proceeds from each serum purchase will be donated on behalf of each customer’s name to the Breast Cancer Foundations in Malaysia, Singapore and Hong Kong.
5. Take part in Estee Lauder’s new social campaign
Pledge your support for Breast Cancer Awareness Month by posting a pink photo on your social media pages. For every Instagram or Facebook post featuring the hashtags #TimeToEndBreastCancer and #ELCdonates, Estee Lauder Companies will donate $25 to The Breast Cancer Research Foundation.